Pivovarna ZAJC is an innovative young craft brewery in Reka, a small village near Cerkno, located in one of the many beautiful corners of Slovenia.
The brewery is a perfect example of how to connect with your community as a business. They work with local restaurant owners and other tourism service providers, and promote the local culinary offer. Their work is a blend of modern brewing trends and tradition, which remains very important to them. They are currently preparing a museum of beer brewing, where visitors will be able to discover the history of this craft and learn more about the brewing process itself.
The brewery strives for sustainable development, as they already have good practices in place to reduce water and energy consumption, they use recycled packaging, solar energy, and their water is warmed up using the heat, released during the wort cooling process (source: digital publication Finance).
»We are probably the first brewery that uses solar energy. The 3000 liters of water we need for cleaning and the brewing process are heated to 70 °C using five solar panels. That's one of the ways we try to be as sustainable as possible,« says Jože Podobnik, the owner of the brewery.
Why the name "Pivovarna Zajc 1725"?
The owner of the brewery explains the origins of its name:
»In 1725, the family that lived where our brewery now stands welcomed to their home a new son-in-law with the last name Zajc (in English: rabbit). The homestead was later named after him, which is why we also incorporated a rabbit [zajc] into our logo. We use it as a symbol of courage and tradition.«
The Zajc brewing team certainly does not lack courage and new ideas.
Article in Finance